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Member retention software for sports clubs

Stop losing members every month.

Every cancellation is an opportunity, either to retain a member or to let them leave with a great impression.

Calculate what you lose every month

See the financial impact on your club in 30 seconds

Atrium Sports Club, the sports club run by Nils Mazeaud
Nils Mazeaud
Nils Mazeaud
Atrium owner · StopSport founder

« I was losing dozens of members every fall at Atrium. I built StopSport to stop it. »

Built for

Gyms
CrossFit boxes
EMS studios
Yoga & pilates studios
Coaching studios
Franchises & networks
Sports associations
The problem

Avoidable departures

Most cancellations aren't driven by real dissatisfaction. A temporary move, short-term money pressure, lack of time: many members leave for circumstantial reasons and would have stayed if they'd been offered an alternative.

30-50%
Average annual cancellation rate
Cost of a new member vs. a retained member
7-8%
Members retained on average with StopSport
The solution

6 ways to keep members from cancelling

Each lever is offered to the member automatically during the cancellation flow, without blocking their right to leave.

01

Membership pause

Let members pause their subscription instead of cancelling. Ideal for vacations, temporary injuries, or short-term financial constraints.

Pause from 1 to 6 months, configurable
02

Membership transfer

Let the member hand their contract over to a friend or family member. The subscription continues, you keep the revenue, and a new member walks in as a referral.

No loss of revenue
03

Retention interview

A personal conversation before final confirmation, to understand why they're leaving and offer suitable alternatives. Optional, never blocks the flow.

By video, phone, or in club
04

Exit questionnaire

Collect reasons for leaving to identify areas for improvement. Built into the flow, with no extra step for the member.

Customizable reasons
05

Google review collection

Optional: only satisfied members are invited to leave a review on your Google Business Profile. The invitation only triggers when they rate you positively.

Better local SEO
06

Cancellation reason analytics

Real-time statistics on cancellation reasons. Spot trends, detect recurring issues, and measure the impact of your actions.

Data-driven decisions
Financial impact

How much will StopSport earn you?

Drag the sliders to estimate your additional revenue. StopSport retains an average of 7 to 8% of members who were about to cancel.

50
50
Additional revenue
27,000
per year, i.e. 45 members retained
How is this number calculated?
50 cancellations/month × 12 = 600 cancellations/year
× 7,5 % of members retained on average with StopSport (median of the 7-8% range) = 45 members retained
45 members × 50 €/month × 12 months = 27,000/year of additional revenue
Try StopSport free

No credit card · 30 days free

They use StopSport

« It's all sorted »

Rozenn Pajot

« Before StopSport, I was handling cancellations by registered mail. I'd get unreadable PDFs, processing took 14 days, and it was a constant mental load.

With StopSport, it's all gone. Setup was super simple and everything is handled online. No more paperwork. No more admin chaos to manage. »

Fitness+, Brest
Rozenn Pajot
Fitness+, Brest
Frequently asked questions

Your questions, our answers

How can I reduce the cancellation rate at a gym?

The most effective levers are membership pause, the retention interview, the exit questionnaire, membership transfer, and Google review collection. These tools, integrated into the cancellation flow, retain on average 7 to 8% of members who want to leave.

What's the average cancellation rate at gyms?

The average cancellation rate in France is between 30 and 50% per year depending on the type of facility. Low-cost gyms have a higher rate (40-55%), premium gyms (25-35%), and specialized studios (20-30%). A realistic target is 25 to 30%.

Can retention happen at the moment of online cancellation?

Yes, and it's the most effective moment. The French 3-click cancellation law allows offering alternatives (pause, plan change) before final confirmation, as long as the flow isn't blocked. The member remains free to cancel.

Ready to stop losing members?

30-day free trial. Then €9.99 excl. VAT/month, no commitment.

Try free for 30 days

No credit card required